1UP: Hey kids, it's that time of year again! Yep, it's E3. And with E3 comes lots of cool, exciting news... and also lot of pompous, overblown press conferences in which a bunch of stuffed-shirt executives stand in front of an audience of ostensible professionals and act like they're leading a high school pep rally. Yeah, sometimes we're kind of embarrassed about the way our industry works. But that's what alcohol is for. Join us in our E3 drinking game next week and drink away the despair of the industry's predictable, tiresome shenanigans. Your liver may not thank you, but your brain will.