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Submitted by Elginer 1558d ago | news

Xbox 360 E3 Press Conference to broadcast live in Times Square

Aaron Greenberg has revealed that this years Xbox 360 media briefing will broadcast live on the largest HD screen in Times Square. (E3, Xbox 360)

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ingiomar  +   1558d ago
wow microsoft is sure looking for attention.

way to go microsoft!

edit: i think they are really going to announce something even bigger then natal this year.. why else would they want so much attention?
#1 (Edited 1558d ago ) | Agree(39) | Disagree(12) | Report | Reply
Al Bundy  +   1558d ago
Natal had better succeed, for their sake.
Dlacy13g  +   1558d ago
MS is going all out on this...
Pretty impressive. MS knows how to grab attention if nothing else.
tyrex  +   1558d ago
you know
all it takes is money. i keep saying there is a reason you havent seen a xbox 360 commercial in forever, they have been saving their money for things like this, natal and halo reach advertising. the commercial and tv slots will run copious amounts of 360 ads from here through the holidays..... get ready.
tyrex  +   1557d ago
wow
alot of disagrees with my last comment. are the people disagreeing with saying it doesnt cost any money to advertise and that microsoft wont run commercials or use a large advertising campaign for natal, halo reach, and the 360 itself. really
Pennywise  +   1558d ago
Can't get much bigger than that! Geez MS that must of cost you a fortune.
JOLLY1  +   1558d ago
Pennywise..
It already being broadcast on MTV and it is MTV's screen. I doubt it costed too much more than the actual broadcast.
R2D2  +   1558d ago
Did'nt I hear that Halo 3 marketing cost them like 30 Mill.
What next - President Obama to co-host Natal conference
cgoodno  +   1558d ago
You can't compete with Microsoft's wallet in this day and age. They are definitely stepping it up a notch this year. Let's hope they deliver something worthy of such a presentation.
Blaze929  +   1558d ago
@R2D2
That'd be hilarious.
IdleLeeSiuLung  +   1558d ago
Dang!
MS really aren't kidding with support for the Xbox 360. I wonder if there is any sound?

I don't think so, but perhaps somebody that live there can confirm.
#1.3.5 (Edited 1558d ago ) | Agree(1) | Disagree(1) | Report
WrAiTh Sp3cTr3  +   1558d ago
Wow!!! Damn!!! Megaton!!! This is EXCELLENT for the gaming industry!
Bnet343  +   1558d ago
Pretty big deal for your conference to air in Times Square. That's crazy.
D4RkNIKON  +   1558d ago
"Xbox 360 E3 Press Conference to broadcast live in Times Square"
All aboard the Hype express! The media will have Natal shoved down it's throat. Lets just hope there is something worth talking about other than the MTV coverage or what celebs were there..
-Alpha  +   1558d ago
It's a smart move to advertise their product and make it look big, nothing wrong with doing that, is there?
The Maxx  +   1558d ago
According to Darknikon, any kind of advertising done by MS is bad. Only Sony is allowed to create HYPE and advertise their products and services....
falviousuk  +   1558d ago
Its called advertising
k-Lan  +   1558d ago
The Maxx,

LOL! That made me chuckle. Dorknikon is a jealous fool. If it was Sony he would be on his knees thanking the lord but it's MS so you know...
thief  +   1558d ago
There is nothing wrong in advertising
The problem is, MS is spending a lot of money on advertising, and have precious little to show for games other than the next generic Halo and Gears
Sony are spending little on advertising but are bringing out game after game after game
So what do you want to play on your console? Ads or games?
silvacrest  +   1558d ago
i think they just want to show off natal to as many people as possible before its official launch

they may not necessary have another megaton to show
Alcon Caper  +   1558d ago
I'm impressed that they're doing this.

Haha, the epitome of casuals are tourists in times square...
Chris399  +   1558d ago
ingiomar
Re: announce something even bigger.

Possibly a reveal of their next-gen box. I'm not trolling, I'm serious. This wouldn't surprise me at all. Seems like excessive media courtship - even for Microsoft - simply for Natal.

Personally, I'd like a 720 or whatever. The 360 is getting long in the tooth and artificially extending it's lifespan with a peripheral is lame.
deadreckoning666  +   1558d ago
WOW..Go Microsoft. Thats what I call confidence! Screw the fanboy war..this is incredible for the gaming industry. I think I might go see it.
#1.10 (Edited 1558d ago ) | Agree(10) | Disagree(1) | Report | Reply
Alcon Caper  +   1558d ago
So does this mean people will get a free Cirque du Soleil performance if they're there? Might have to skip work for this shit...
Mustang300C2012  +   1558d ago
Yep they spent 30 million and in less than 24 hours of Halo 3 going on sale they got the money right back.
nickjkl  +   1558d ago
i doubt all that money went to microsoft
Andronix  +   1558d ago
Could it be a new Xbox 360 with built-in Blu-ray movie player?
No really. It's logical that they are bringing out an Xbox slim, but what about another premium model that includes a blu-ray drive for playing movies?
outrageous  +   1558d ago
If you can make it there, you can make it anywhere!!
Microsoft is going all out this year. MTV, Spike TV, live feed from times square, the financial heartland of the United States!!!. WOW, if you are part of this presentation, you must be impressed with Microsoft and they're plan and VERY lucky. They have banned any mention of games till E3 gets started. Nothing but scraps of maybe and maybe not comments this week. Best part, ALL gaming will benefit from this. People will be talking about games and hopefully, how great they are.

BTW I like to check out the weekly advertisements for sales. Strange thing tho, Microsoft and the 360 have disappeared. Future Shop, Walmart, etc, no ads, NOTHING. I guess the rumors of a massive price cut are true. Could also mean a newer model 360 is on the way. Anybody else see that???
TROLL EATER  +   1558d ago
wooow now that is mainstream.
badz149  +   1557d ago
now, THAT is crazy!
I hope they don't just crazy spending for advertising, and forget to spend for more quality exclusives!
#1.16 (Edited 1557d ago ) | Agree(0) | Disagree(0) | Report | Reply
jaredhart  +   1558d ago
Microsoft always puts on a show.
Last year they had the Beatles for cristsake.
Fishy Fingers  +   1558d ago
and 2 of them are dead!
JOLLY1  +   1558d ago
Too soon...... :p
hamoor  +   1558d ago
Not all of them you silly
But damn you gotta give Microsoft credits for their great marketing tactics
k-Lan  +   1558d ago
Fishy, lmao!!
Elginer  +   1558d ago
They sure
are throwing the money around.
Shaman  +   1558d ago
I would not really call that trowing money around.You see i my self find UC2 better experience then Halo 3 but duo to extensive marketing it sells 11mil while UC2 sells 3mil.I myself NEVER seen Uncharted 2 advert on TV,same cant be said for Halo...

They are surely trying to gain attention ESPECIALLY for Natal.

@below
Sure i knew it,they are 3rd but i think one is oil and one is WalMart,no?Anyway
#3.1 (Edited 1558d ago ) | Agree(7) | Disagree(7) | Report | Reply
wages of sin  +   1558d ago
RIIIIGHT Shaman
Yeah, it only sold well because of marketing. Get off it already. Halo3 sold as well as it did because it's a damn good game. People are still playing it by the hundreds of thousands, daily. I still play that game several times a week.

I'm only on my second play through of Uncharted 2.

Both are great games, but let's be real. PS3 owners didn't care about UC or UC2 until the awards started coming in for UC2. Even after that, and the sales picked up, why didn't the "all so enlightened" PS3 only/SDF types not make it 11 million in sales? Who's fault is that? Word of mouth amongst gamers has more impact than commercials do so explain to me how that works. MW2 sold better on PS3, yet you guys are "above" shooters.

Oh wait, I forgot sales don't matter. Right?

Don't kid yourself.

@Giggman,
Yes, because we all know that Microsoft and Nintendo are coming to E3 with no games to show, at all, period. Only Sony cares about the so-called "hardcore" gamer. You N4G SDF guys are hilarious.

@Blumatt,
Explain to me how having more exclusives means you have better games. Sure, when a developer is dedicated to one type of hardware the potential for that game to better represent that platform is better, but still, how does more exclusives make better games?

Haze, Lair, White Knight Chronicles...these are just some of the system exclusives that were released for PS3. Tell me, how did the quality of those games compare against some third party games that were released at the same time?

You say they should spend less money on timed exclusives and buy more stuidios. Why? Even Sony admits (and everyone can see it) that the days of system specific developers and exclusives is quickly coming to an end, or at the very least dwindling. So who's really the smarter one? And even if they did the SDF would simply say some crap like "M$ just buys out people!".

A fool and their money managed to actually compete with Sony and outsell them. Perhaps you should say that a fool and his money paid $500's for a PS3 at launch when it only recently has rshown it's potential, humbled itself and had to eat crow.

Here's an idea. How about we wait until E3 before we start chanting "who won" a non contest with no awards given. The "winner" is the one who gets the most attention; which is the entire point of E3.
#3.1.1 (Edited 1558d ago ) | Agree(8) | Disagree(7) | Report
jakethemuss  +   1558d ago
Can you reference halo 3 selling 11 million?
.
ingiomar  +   1558d ago
@squallsan

yeah i agree.. but they aren't really trowing it around its called marketing and MS invented marketing.
#3.2 (Edited 1558d ago ) | Agree(4) | Disagree(3) | Report | Reply
R2D2  +   1558d ago
Agreed
Its basic principle - you have to spend money to make more money.
Silly gameAr  +   1558d ago
Now that is insane.
GiggMan  +   1558d ago
Wow I guess this is some serious sh!t.
Sadly though none of this stuff means anything to me (or most of you) if they don't show any good games. Spend some of these dollars on games!
enkeixpress  +   1558d ago
... I'll be one of the dudes sitting on the floor. All of the chairs & good spots will have been taken, ffs. lol

On second though.. might just bring along one of my foldable patio chairs.. :D
#6 (Edited 1558d ago ) | Agree(2) | Disagree(0) | Report | Reply
Kingdom Come  +   1558d ago
Microsoft have something Huge in store for E3, and I like it ;)
Omega4  +   1558d ago
Wow just wow. They best not have another avatar shoe moment or they are doomed lol.
ImmortalLegend  +   1558d ago
Smart move by Microsoft
Some people may not like the way Microsoft does things, but you have to admit that their marketing is hella good.
#9 (Edited 1558d ago ) | Agree(9) | Disagree(2) | Report | Reply
tyrex  +   1558d ago
how is this
smart you are giving them too much credit for just having a huge marketing budget lol. not taking anything away from them either though.
Voozi  +   1558d ago
Quick question, anyone know how many hours Microsoft's conference is going to run for this year?
Bellcross  +   1558d ago
I heard 2 hours but they're also having 2 conferences.
Voozi  +   1558d ago
Oh thank god if it's 2 hours...just cause it starts 1:30 PM my time and at 4:30 I have to go present my final group project so was worried I'd miss it.

Phew.
heylo   1558d ago | Off topic | show
LeonSKennedy4Life  +   1558d ago
Wow.

I gotta hand it to em.
Bellcross  +   1558d ago
They better not mess up
That would be Fail of Epic proportions lol are they really going do the presentation live ?
if so goodluck to them lol.
#13 (Edited 1558d ago ) | Agree(4) | Disagree(1) | Report | Reply
dktxx2  +   1558d ago
Worst ever time to get rrod.
KeeleV3   1558d ago | Spam
blumatt  +   1558d ago
Very good idea for them
It is a very smart marketing move for them. However, in the end, it all comes down to who has the best games. Sony has the most exclusives, as well as new IPs. Microsoft recycles their games like Nintendo. I'm not saying Sony doesn't do it too, BUT they seem to branch off more than MS and Nintendo by supporting new IPs such as Heavy Rain, MAG, The Last Guardian, 3D Dot Game Heroes, etc. I just wish MS would spend all that money on more first party studios. I don't know why they think they're fooling anyone by buying timed exclusive third party games. That's not how Nintendo got to be in first place in the console wars and it's not how Sony got to be such a force in the industry. MS wastes a LOT of money on fluff like this instead of new exclusives. A "fool and his money" I guess...
Kahvipannu  +   1558d ago
Well we will see if MS has some new IP's or games to show.. I really hope so.
Cajun Chicken  +   1558d ago
This is impressive. I sure hope they know what they're doing. So far the Natal games detailed don't impress me one iota.
munish23  +   1558d ago
Wow, they must have something in store for everybody at the conference, but it is probably just to get the word about Natal around.
KeeleV3   1558d ago | Spam
Ri0tSquad  +   1558d ago
I wonder if it'll pay off.
#18 (Edited 1558d ago ) | Agree(0) | Disagree(1) | Report | Reply
crapgamer  +   1558d ago
Microsoft is doing things right
Build up the anticipation. Get everyone talking about what you might bring to the table. I will agree that we are going to see more then Natal at E3. Big things are coming from the Microsoft camp.
If I had to guess, which is all any of us can do I'd say.
1.Project Natal
2.Slim 360
3.Slim 360/Natal bundle for $250
4.Portable Xbox-Great time to jump into the portable Market
5.Portable version of Halo
6.Gears 3, Halo Reach, Halo Wars 2, Crackdown 2, Killer Instinct 3, Ninety Nine Nights 2, Fable 3, Mass Effect 3, Dead Or Alive, Ninja Gaiden, Lost Odyssey 2.

Bottom line is, you don't spend all that money if you don't have things to show. They announced Natal last year, so other then showing it off and announcing games, they wouldn't need these huge outlets to do that. I smell something big and I absolutely cannot wait.

Also to the Sony fans gushing over the announcements of games early, do you think maybe they are trying to steal some of the media attention and thunder from Microsoft? because from where I'm sitting, Microsoft is the news and Sony is just trying to compete bu divulging games before they truly intended to.
Silentmerc3nary  +   1558d ago
Oh man I'd kill for Lost Odyssey 2. Well, not literally, but I really want it!
Kahvipannu  +   1558d ago
Yeah, me too.
ArcFatalix  +   1558d ago
why do you need to talk about sony?
do they care no, tons of games have been announced for ps3, sony have 20 first party studios, stop being so insecure.
Lionhead  +   1558d ago
Because he is a fanboy

People say Xbox Fanboys don't exist on here, just look at the disagrees lol
#19.2.1 (Edited 1558d ago ) | Agree(1) | Disagree(7) | Report
Hallmark Moment  +   1558d ago
^^^
So better you and pals than him? You troll.
axeblade1  +   1558d ago
That's our $30-$50 Live subscription revenue hard at work.
biggame901  +   1558d ago
Nice idea. Microsoft is definitely going big, at least in terms of marketing. Hopefully, their conference does not disappoint.
BYE  +   1558d ago
Don't Americans watch Fifa World Cup?
Here in Europe people would get pissed right now if there's a big screen in a city which broadcast something different than World Cup South Africa :)

It would be like anti-marketing for Microsoft.
#22 (Edited 1558d ago ) | Agree(6) | Disagree(2) | Report | Reply
Cold 2000  +   1558d ago
LOL so true.
LeonSKennedy4Life  +   1558d ago
Nah...
We really only care about the superbowl. I'm a baseball fan myself.

Americans tend to watch sports they're good at. If, by God's grace, America gets in the semi-finals...America will pay attention.
Brklynty1  +   1558d ago
Um....I don't know if M$ knows this but...
But NYC is a pro-PS3 area. Lol, like I'm down in Manhattan a lot. There are mostly PS3 posters and ads than 360. Also there are a lot of Sony stuff, heck the Sony store is packed all the time. Tried to get my PS3 from there, was not a good scene last christmas XD. But yes M$ pretty much made their bed, another "bam there it is" and they're done XD.
TwistedMetal  +   1558d ago
I dont like people being proud and happy for someone spending cash for movie stars and time square
T.V time. This is what M$ always does and people forget about the games and just let M$ slide with the same halo and gears crap. Im sorry but unless they sayeing M$ is gonna have 10 exclusive ips that are actually good at E3 then I think people need to stop acting like fake people and sheep.

Fake people are the ones who just go after the glitz and glamour while the people who are real and keep it real go after the substance and products. Im tired of fake people in this world today. You guys might as well go to the justin bieber concert while you at it. All fake people should be together.

Haveing all this stuff isnt a win for M$ unless they got something other then crap natal games and the same halo and gears crap.
nygamer28   1558d ago | Immature | show
Optical_Matrix  +   1558d ago
Microsft ain't even joking around here people. Bring it lol Can't wait for Monday.
nygamer28  +   1558d ago
WOW GOOD MOVE MS....I IVE IN MANHATTEN,HUNDREDS OF PEOPLE GO THEIR A DAY,GOOD WAY TO LET PEOPLE THAT DONT EVEN KNOW ABOUT NATAL SEE THE EXPERIENCE
52pickup  +   1558d ago
Are they allowed to broadcast guns and violence in times square? Because that's what Halo and Gears contain.
nygamer28  +   1558d ago
UR AN IDIOT....HAVE YOU EVEN BEEN TO TIMES SQUARE?
KeeleV3   1558d ago | Spam
GeoramA   1558d ago | Trolling | show | Replies(1)
telekeneticmantis  +   1558d ago
Kanye has something to say...
I'm sorry Sony I'm real happy you have great games an all, but Microsoft is the greatest Marketing company of all time, greatest marketing company of all time.
BYE  +   1558d ago
Then where are the ads in South Africa's stadiums right now? The biggest sports event in the world? I turn on the TV and literally everything I see is banners plastered with Sony - make.believe.

Seems like Microsoft only cares for America and Sony is aiming for the whole world.
#30.1 (Edited 1558d ago ) | Agree(4) | Disagree(2) | Report | Reply
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