LOTRO: F2P FTW?
On Friday, June 4th, Turbine announced that Lord of the Rings Online (LOTRO) was going be free-to-play (F2P). Sometime in the fall (No official date has been announced, yet.), LOTRO will be F2P. Officially it was Turbine's parent company, Warner Brothers Interactive Entertainment, that made the announcement, but the decision was probably Turbine's.
For LOTRO, it's been a long journey from pay-to-play (P2P) to F2P. Unfortunately, the journey was not fraught with the same level of excitement and peril as the Fellowship of the Ring; if it had been, perhaps the game would have been more successful as a P2P game.