So with all the hype is Sony really expecting everyone to jump up run to the store and buy a new 3d HDTV? Maybe Sony has other plans coming to non 3d HDTV owners. According to sources all 120 fps and down Tv's can run 3d like the Nvidia 3d add on system. If Sony was smart, they most certainly would want to make a strong 3d future. After all back in March 2010 they announced a 3d glasses set with emitter for $133.00. Who's to say it won't work with PS3? They did say movies will not work on PS3 till 2011 right? Maybe that is the agreement with other manufacturer's to ensure the technology makes it to all of our homes.