Rockstar's Red Dead Redemption has been a huge hit, selling in 5 million units at retail in just a few weeks. One key aspect of the title's success was its marketing, Take-Two said, as noted by Wedbush Morgan analyst Michael Pachter.
"We note that RDR has displayed greater staying power, and remains in the top 10 of certain key online retailer sales lists. Apart from the game’s high Metacritic score, management attributed a large portion of the game’s success to its marketing campaign. We noted multiple prominent billboards throughout Los Angeles promoting RDR, in addition to print ads, TV commercials, and a TV special," Pachter said.