On Friday, IndustryGamers was given the opportunity to have a lengthy pre-E3 phone conversation with EA CEO John Riccitiello. We picked JR's brain on next week's big Expo, how the publisher is evolving its strategy, the Online Pass, EA's thoughts on 3D gaming and much more. As you might expect, the EA boss was incredibly enthusiastic about his own company's portfolio and what they'll have on display at E3. Check out the full Q&A below.
IndustryGamers: With E3 right around the corner, I wanted to start with a couple of questions there. Obviously, I don’t expect you to divulge all the plans, but I’m assuming that the big three console makers probably have shared a lot of their information with the leading publishers such as EA in advance. I guess from a more general perspective, what are you most looking forward to at E3? Is there something that particularly excites you from Microsoft, Sony, or Nintendo? How do you see it?