First of all, you must be realistic about what you are willing to do in the game. If you love to raid, make raiding part of your job. Perhaps you are an archaeologist, or a collector of some sort? Or, if you are a roleplayer and hang out in towns more than anything, you could act as a newsman or a teller of tales! The possibilities are endless, really, but you must be honest about your playstyle in order for it to work.