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Eidos signs in-game ad deal

Double Fusion to supply ads for ten titles over three-year period.

British publisher Eidos has signed a deal with in-game ads firm Double Fusion which will see the company supply ads for ten of Eidos' games over a three year period. No specific titles have been named.

"This is an exciting and innovative opportunity for Eidos, we're delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners," commented Jane Cavanagh, chief executive of Eidos.

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PS-Wii-603794d ago

suffers the worst possible forms of corporate scandals, coupled with in-house money pilfering, which eventually leads to it's stock prices plummeting, resulting in their permanent bankruptcy!