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Gamasutra Q&A: Stardock CEO Wardell On Writing A Novel, Creating Elemental With Random House

In an era when a constantly-expanding menu of entertainment options has put the book industry in dire straits, publishers are looking to adapt to new markets and formats -- including video games.

Earlier this year, renowned book publisher Random House entered a "transmedia agreement" centered on independent publisher/developer Stardock's upcoming fantasy strategy-RPG, Elemental: War of Magic, set to release for PC this fall. At the time, the terms of the deal were somewhat vaguely-worded, with the two companies collaborating in some way on the game's fiction.

Gamasutra caught up with Stardock founder, Galactic Civilizations creator and CEO Brad Wardell to discuss the partnership in more depth.

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