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15 years of E3 through the eyes of an industry vet

Dan Amrich has enjoyed a long career in video games. He wrote under the name Dan Elektro for GamePro, he was a senior editor at the Official Xbox Magazine, and he then went on to edit the World of WarCraft Official Magazine for a very short time before becoming the Social Media manager for Activision Blizzard.

He's also one of the few people in the world who has been to every Electronic Entertainment Expo. He was at the first show, he was there when it became the legendary spectacle, and he has seen the show evolve into the smaller, more serious event we have today. We grabbed Amrich to pick his brain about the show and learn how E3 has changed through the years.

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arstechnica.com
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