Game Informer have ended their E3 executive interview string with managing director of Microsoft Game Studios, Shane Kim. Microsoft's This no-holds-barred interview gets the goods on Halo 3 hype, Too Human, Alan Wake, 2007 vs. 2008, Windows Vista, and much much more.
Game Informer: So what do you think about this new E3?
Shane Kim: It's not that different for me-a press briefing is a press briefing. I'm not sure how much I miss the spectacle. We spent so much crazy money trying to outdo each other, and I'm not sure for what benefit. You guys are going to be able to see our best stuff behind closed doors, so you're going to see what we would show on show floors anyway-and every publisher will do that. It's probably not as convenient for you guys, but hopefully we get 90% of the effectiveness with 10% of the overall money that the industry would blow on E3.