It’s difficult not to accuse someone of favouring a spot of hyperbole when they use phrases such as “crank the level up to eleven”.
Clearly in the first part of our interview, Treyarch studio head Mark Lamia calls upon a vast repertoire of power-quotes, overstatements and verbal embroidery. He’s confident, open, witty and clearly passionate. But crucially, he’s hard to please. He strikes you as the sort who would de-tag a Facebook image of Call of Duty if it dared look anything less than perfect.