MCV speaks to Geoff Heath about 4mm’s plans for the UK
Why have 4mm decided to set up in the UK?
In order to cater to the needs of the European market, and especially because 4mm’s games are so heavily online-centric. We needed an office here that would allow us to work closely with key partners, from marketing to sales to media and ensure appropriate levels of customer support. Focusing the build on 4mm’s first title Def Jam Rapstar gives us an immediate focus.