Apple TV: The Next Disruptor?

Could the rumored new Apple TV device, said to be based on the guts of the next iPhone, change living room gaming as dramatically as the company disrupted the mobile and handheld space?

Ever since Google announced its plans for Google TV the other week there has been plenty of speculation about what Apple might be up to with its Apple TV strategy. Long sidelined as a "hobby" by company CEO Steve Jobs, its been surprising to see the thing languish on the sidelines while the company stomps ahead with strategies on other devices that would clearly lend themselves to a device that plugs into your TV. Netflix on the iPad? Why not Netflix on Apple TV? Why not games on Apple TV?

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