Warner’S various divisions have united to make LEGO Harry Potter: Years 1-4 a major summer hit.
The game has been developed by Traveller’s Tales and is set to recreate the success of previous smashes such as LEGO Star Wars and LEGO Batman – but the publisher believes the Potter-inspired adventure can do much more than that.
“LEGO Harry Potter will go much further than traditional video games retailers,” said TT Games’ MD Tom Stone.
“It’s a true ‘event status’ release for WBIE and, thanks to across-the-board cross-divisional franchise support, is being backed by a huge campaign that only an entertainment company like Warner Bros can successfully achieve.”
Warner’s marketing might has resulted in the biggest advertising campaign drawn up for a LEGO game to date.