Microsoft Entertainment Revamp Could Be Reaction to Apple Market Cap

Rob Enderle, principal analyst of the Enderle Group, wrote an e-mail this morning that Apple's market-cap eclipsing of Microsoft may have been one of the factors in Redmond's decision to revamp its Entertainment & Devices Division, of which the various products--including Windows Mobile and the Zune HD--have lately not performed as hoped. That shakeup also saw the announced departures of Robbie Bach, the unit's president, and J Allard, its senior vice president of Design and Development.

Enderle also referred to the division as a "vampire" whose "profit, which wasn't much, was massively offset by the economic cost it caused to the corporation." The shakeup, he added, was "a stake driven through its heart."

Read Full Story >>
The story is too old to be commented.
scofios3118d ago (Edited 3118d ago )

Look bobby kotick ( foto) asking microsoft to hand over bungie to him.

Anon19743118d ago

Microsoft's Entertainment Division is a "vampire" that sucks profit and the shakeup was "a stake driven through it's heart?"
This analyst isn't messing around. Tell us how you really feel.