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Microsoft Entertainment Revamp Could Be Reaction to Apple Market Cap

Rob Enderle, principal analyst of the Enderle Group, wrote an e-mail this morning that Apple's market-cap eclipsing of Microsoft may have been one of the factors in Redmond's decision to revamp its Entertainment & Devices Division, of which the various products--including Windows Mobile and the Zune HD--have lately not performed as hoped. That shakeup also saw the announced departures of Robbie Bach, the unit's president, and J Allard, its senior vice president of Design and Development.

Enderle also referred to the division as a "vampire" whose "profit, which wasn't much, was massively offset by the economic cost it caused to the corporation." The shakeup, he added, was "a stake driven through its heart."

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scofios2729d ago (Edited 2729d ago )

Look bobby kotick ( foto) asking microsoft to hand over bungie to him.

Anon19742729d ago

Microsoft's Entertainment Division is a "vampire" that sucks profit and the shakeup was "a stake driven through it's heart?"
This analyst isn't messing around. Tell us how you really feel.