Man Who Launched The Xbox Game And Xbox 360 Jumps Ship Or Was He Pushed?

iNewsWire: Robert J. Bach, commonly known as Robbie Bach, the Microsoft executive who launched the original Xbox and the Xbox 360 is leaving Microsoft at the end of this year

Bach says he is leaving for personal reasons. Bach claims that it was his choice and he was not asked to go. However the gaming and mobile devices division which he ran for Microsoft has struggled to get the market share in smart phones that it was aiming for. Rumour has it that his leaving may well be due to the poor results

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outrageous3118d ago

I agree with what has been said here. NO-WAY this guy left because he wanted to. Right before the biggest show of the year. They have made there share of mistakes but the timing is very telling. There is a HUGE power play going on behind the scenes. Somebody wants the credit for E3 and what will be a great second half of the year. Halo and Fable are easy hits. Natal has alot of buzz.

Also, recently Bach said the M$ wants a new machine sooner rather than later. He thought that Natal would extend the 360 3-4 years. Mr Bach, don't let the door hit you on the way out. Apple and Goggle have made some substantial gains in market share. Time for a change. E3 will be interesting and lay out the future for all gaming parties.

lzim3118d ago

if that's true, with him gone that there will be another console much sooner.. awesome!

morganfell3118d ago (Edited 3118d ago )

Robbie Bach has Steve Balmer's hand print in the center of his back.

No company, no company, on the eve of their proclaimed industry changing product has the division chief responsible for said product leave and then that division is ordered to report directly to the company CEO.

That happens when things are going wrong, not when they are going right.

Division chiefs do not leave right before the launch of a product that will see major success. Not of their own volition. They leave after the product has been shown to be a smashing success. This way their own personal value is much higher.

ReBurn3118d ago (Edited 3118d ago )

I wonder if Kutaragi shares that sentiment? Division chiefs leave for many reasons, but most often it's because the division needs to move in a new direction. Bach leaving doesn't mean much for Natal, because Natal isn't what's needed to pull the Xbox out of it's slump. What's needed is a new perspective. Natal is a necessary component because it's what the market is demanding. That's all it is in my opinion.

The Xbox brand needs someone new to that can redefine the business and take it to the next level. Bach and Allard had been resting on their laurels for far too long in my opinion. They needed to go a long time ago because their leadership is what was holding Xbox back. At least that's where the buck has to stop.

morganfell3118d ago (Edited 3118d ago )

I don't have any doubt about that. But division chiefs are not removed before the launch of a major project which they headed unless something is horribly wrong. You made my point for me. Kutaragi left AFTER the launch of the PS3, not before.

For Bach to leave before what is essentially the relaunch of the 360 AND for the Xbox division to have to report directly to Balmer means something is not going at all according to plan.

Captain Tuttle3117d ago (Edited 3117d ago )

Planning and implementing for Natal and the Slim relaunch are done...MS probably wants to move onto the next phase (720?). I don't really see what the big issue is here. Kutaragi only left because the launch of the PS3 was such a failure. If it was successful he'd still be there.

morganfell3117d ago

Launch for Natal is hardly done. The hardware isn't even finalized. The software certainly isn't either. When it is far from being done a successful project allows the planners to execute.

Much of the "sticking around 'till it's done" is also effected for reasons other than planning. Sometimes it is in order to inspire investor confidence because quite simply what occurred with the Xbox division paints the picture of corporate attempts to correct matters that are in a tailspin.

You also allow the division chief the right to bask in the glow of their achievements. And give up stating that doesn't matter to MS heads and guys like Bach. Trying to say such things are not important to MS is ridiculous and anyone doing so will look like a buffoon. Image matters more to MS than any of the big three.

By your reasoning (ha ha, damn that's funny) Robbie Bach leaving before the launch means ....even the pre-launch is a failure? That was the logic you used with Kutaragi. You said he left because the PS3 launch failed. Well what does it mean when someone leaves before launch? The rocket is going to blow up on the pad? Enjoy being the nose cone.

I love people that I don't even have to touch. They run, stumble, and face plant without my even tripping them up.

You are being one of those people that flail about in a vain attempt grasping any (un)reason for what is happening despite every shred of logic saying MS is in desperation overdrive. Good luck but it won't do you any good.

"Division chief gone and division ordered to report directly to head = trouble...bad trouble. Everyone with an ounce of business sense sees this. Yeah the band on the Titanic played their ass off until they hit to cold water too.

And as for the PS3 launch being a failure keep believing that when the PS3 sales have continued to rise since day one.

Captain Tuttle3117d ago (Edited 3117d ago )

Jeez, calm down Morganfell. Insults? Little internet tough guys like you crack me up.

+ Show (2) more repliesLast reply 3117d ago
AAACE53118d ago

You never know, and they will never tell us! For whatever reason, there have been people leaving the big 3 for the past several years. Nintendo lost a few, Sony lost a few and now MS lost a few.

Based on how Nintendo and Sony losing a few people ended up helping them, I would imagine MS might receive a boost from this as well!

It's kinda obvious that MS has lost it's way a little bit... Game Room is proof of that! So hopefully, reorganizing can get them back on track.

JustTheFactsMr3118d ago

5-6 billion in the hole on Xbox and pretty much went from front to last in mobile space. Zune went nowhere. iPad released.

Pushed with both hands and a double kung-fu kick in the pants by Ballmer. Who will make it even worse.

“There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I’d prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”

Out of the frying pan and into the fire for the entertainment division. Someone even more clueless about consumer wants than Robbie.

Btw Steve, Android now owns that 60-80% space you were hoping to license. It's free. Runs on TV's as well.

Millah3118d ago (Edited 3118d ago )

Yup, the reason this guy got canned has much more to do with the other sectors of Microsofts entertainment division. Windows Mobile completely became irrelevant within 2 years, and NOW one of Microsofts good partners (HP) dumped WM and now has their own mobile OS for Microsoft to compete against (WebOS), both in the emerging tablet space that the iPad is creating, and also the much larger mobile phone space.

That entire division at Microsoft has failed more times than can be counted. They simply sat on their asses and just let Android come into their space and completely dominate their portion of the market. That was a HUGE mistake by Robbie Bach and Microsoft. I don't see anyway Microsoft is going to recover from it, they simply ALLOWED Android to gain way too much momentum. Microsoft is painfully slow when it comes to crap like this.

Philaroni3118d ago

Wow, dude he left to spend more time with his Fam and stated he is doing non profit work. He has been with MS longer then most of us have been alive. You people are really fucken stupid.

Blaze9293118d ago

that's N4G for ya - forget what was actually said, you 'have' to speculate pointless theories for no reason at all.

Philaroni3118d ago

It is just common sense, no one here knows what it is like to work at the same job for what was it 13 years or 23? Company heads leave all the time and get replaced by new people, if anything its a good thing. Means new talent and new ways of thinking.

Millah3118d ago

Its not just common sense. Its not common for high level executives, that lead entire company divisions, to just up and leave because they got "tired" of working there. Its a career, its not surprising to see someone work at a career job for more than 13 years...lmao.

Especially considering his poor performance, and Microsofts STRONG desires to lead in those sectors? I think its more common sense to put two and two together, rather than believe whatever fabricated PR statements Robbie or MS give to the media. Because we all know PR statements are ALWAYS truthful.

beardpapa3118d ago

it's like Bobby Kotick saying he's leaving Activision just before MW2's success. Haha. Would YOU believe that?

AK463118d ago

I think MS didn't want him to be in charge in the next Xbox, and I wouldn't blame them(RROD). They probably offered him another job title, but declined for his own personal reasons.

All i can say is that MS has lucked out to have 40mil faulty hardware sold. In this day of age I do my research on what i spend my money on, and it aint going to be on some cheaply plastic machine that gets rrod.

Consoldtobots3118d ago

I think this came from that Dave Shippy interview in game informer where he revealed that Bach was responsible for elimination of quality control procedures to save time and beat Sony to market.

GAM3R7l3118d ago

"XBOX Game" ??? It's called a CONSOLE, you idiot; the "game" is the software.

AK463118d ago

Sorry for being an idiot, and have a nice day.

GAM3R7l3118d ago

You're not just an idiot.....but a poor journalist, and an obvious fanboy. But you try and have a nice day yourself. :)

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