"Treyarch is in a unique position. Always referred to as 'the second developer' when it came to Activision's blockbuster Call of Duty series, it now has a chance to reinvent itself with the upcoming Black Ops and show the world it can be just as contemporary and forward-thinking as many gamers gave Infinity Ward credit for in years past.
On the other hand, with Infinity Ward now in dire straights, this studio is under intense pressure to follow in Modern Warfare's footsteps. Which might be why Treyarch has decided to do away with the whole World War II thing for a change and focus on a completely different conflict. One that, even today, is shrouded in secrecy, bureaucracy and intrigue. The Cold War era."