StartGame: Why am I doing this short feature? Well, I’ve just seen the advert for Blur on PS3 and Xbox. It just shows me how low an IQ advertisers are now trying to appeal to. It starts with what ultimately is meant to be a very bad pastiche version of Mario Kart. One cartoon racer (we’ll call him Ted) gets out and marvels at the realistic cars behind the wire fence. At which point another racer called Blob gets out of his cart and tells him not to dream. In answer (Ted) tells him to shut up and punches him to the ground.