During E3 last week, Assassin's Creed was the most popular game of the show among the readers of IGN. Ubisoft's upcoming stealth/action game beat out the mighty Halo 3 (second place) and Activision's impressive Call of Duty 4: Modern Warfare (third) in reader popularity. Of the three platforms Assassin's will call home, the Xbox 360 version is by far the most popular, followed by the PlayStation 3 and PC iterations, respectively.
It should be noted that Assassin's Creed was the most popular cross-platform title, while Halo 3 was the most popular exclusive.
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