Between the eventual Halo movie from Peter Jackson and Neil Blomkamp, the Halo mini-films (also from Neil), Halo, Halo 2, Halo 3, Halo Wars, Halo 1 PC and Mac, Halo 2 Vista, the Peter Jackson/Bungie Studios mystery collaboration and Peter Moore comparing Halo to the Star Wars franchise, is Microsoft overstretching the Halo brand as an IP for the company?
1UP: Do you feel you're overstretching the Halo IP? Where do you draw the line?
Shane Kim, head of Microsoft Game Studios: If we were pimping this out and prostitute it, yeah, I would feel real bad. In general, everything we try to do with Halo is with high quality partners in a high quality way. People can criticize us for Halo2 Vista, that's fine, I know that's not our best execution. But, Halo 3's going to be great and Halo Wars is going to be fantastic.