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Nickelodeon Empties $100 Mil War Chest into Casual Gaming

You might not be into casual gaming, but MTV Networks' Nickelodeon sure is. The company is pouring an incredible $100 million into the space to position itself as the top provider of casual games and related casual game sites and services. More within...

In a sign of the growing importance of the casual gaming sector, MTV Networks' Nickelodeon Kids and Family Group today announced (at the Casual Connect gaming conference in Seattle) that it will commit a whopping $100 million over the next two years for development, distribution and creation of casual gaming titles, sites and platforms.

"Across all of MTVN's online sites, gaming is an important original genre and we are committed to delivering fresh content to our audiences in all of our demos," explained Cyma Zarghami, President, Nickelodeon Kids and Family Group. "Particularly in the kids' space, with more than 86% of kids 8 to 14 gaming online, we see great momentum for online casual gaming. This investment will not only benefit our audiences, but also our marketing and distribution partners."

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