The Sony Situation: SCEA's Rob Dyer Speaks

Sony Computer Entertainment America's senior vice president of publisher relations, Rob Dyer, is well aware of what he's up against these days. Competition is strong, and the company is in nowhere near the same dominant position it was during the PlayStation 2 days.

"Sony was pretty complacent coming out of PlayStation 2 because it was much more of a gatherer versus a hunter mentality... You know, they could pick and choose," says Dyer, explaining that he's well aware that the situation has changed these days.

With the PSP struggling to remain viable as a platform outside of Japan, and the PlayStation 3 neck-and-neck in hardware sales with the Xbox 360 on a month-to-month basis in the U.S., he has his work cut out for him.

And that's before you even consider the fall launch of the PlayStation Move motion controller and Microsoft's Project Natal.

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Palodios3129d ago

When asked about splitting resources between PSP, PS3 and move, he says"I like myself to a plate spinner"

Although, he needs to realize that exclusive DLC doesn't sell systems. Exclusive games sell systems.

Dance3129d ago

ms and sony could learn a thing or two form nintendos marketing

Christopher3129d ago (Edited 3129d ago )

***I'm not going to sit here and try and figure out who's got the bigger you-know-what between me and Seattle. They're going to win when it comes to money anyway, anytime, all day, all night. It doesn't matter. Let's figure out how to make the industry bigger. Let's grow this thing. ***

Yup. Agree 100%.

***No. I think it's a work in progress. I think we've gotten better. I think that question is better posed to publishers. How do they feel about Sony now? Is it something that they have seen a noticeable difference? Do they benefit from that relationship? Is it better? ***

And I would love to hear what publishers honestly have to say. And I don't mean the Kotick's who only look at who's giving them the biggest sales and threaten to leave the others if they don't make it easier for them to make a buck while making it harder for the platform maker to make a buck.


***Although, he needs to realize that exclusive DLC doesn't sell systems. Exclusive games sell systems. ***

Nowhere in there did he say that 3rd-party DLC sold systems, but he is tying the ability to better work with third-parties with this sort of stuff has helped them and the third-parties equally and has grown the potential across the board without relying on throwing money at third-parties to get more exclusive titles.

BrutallyBlunt3129d ago (Edited 3129d ago )

Many could say they bought a Wii for the way we play games, not the games themselves. Many could also say they bought a XBOX 360 because it was a cheap entry level into HD gaming or because of XBOX Live. Or one could say they bought a Playastation 3 for the Blu-ray functionality.

There are many reasons why people buy systems. I'm pretty sure Sony would love us all to buy as many games as possible, not systems. Especially when they don't make as much money off of the hardware.

I do think they need to try and broaden the market and trying to make the industry flourish and grow is a good thing. Nintendo in my opinion has failed to have good relations with 3rd party publishers. It shows in sales and it shows in marketing and it shows in the final product. Nintendo is much less open to them as Sony and Microsoft are. So going after them and building relations will benefit greatly.

Persistantthug3129d ago

We need more stuff like this on N4G on a more daily and consistent basis.

TotalPS3Fanboy3129d ago (Edited 3129d ago )

Rob Dyer:

"Come find me after our press event at E3. There's going to be some announcements. You're going to look at me and go, 'Okay. When did you start these? How far...' and we'll talk about when these things started and how far out we started this stuff because we've gotten into the next level... We're just going onto the next level."

Can't wait.

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EvilBlackCat3129d ago (Edited 3129d ago )

exclusives games sell systems?

so lets see why i bought a ps3 for

Ninja Gaiden Sigma
Blu Ray
and the oportunity to play all the games i like and i wanna try in every platform

so where in da fuck is uncharted, mgs, heavy rain, Kill Zone and many others overhyped games in my reasons why i bough a ps3 for me?

im a fan of this games:

Ninja Gaiden
Mirrors Edge
Operation Flashpoint
Lost Odyssey
Mass Effect
Gran Turismo
Total War
Age of the Empires
Lock On or LOMAC
Gears of War (multiplayer suck!)
HALO & Halo Wars RTS
Star Wars KOTOR
Dead or Alive
Panzer Dragon
Elder Scrolls
Red Dead Redemption
R Factor
Live for Speed
Lost Planet
God of War

so yeah exclusive sell consoles

bjornbear3129d ago

how the hell in ALL of those games you mentioned can you not find something you enjoy?

you are either really REALLY picky or just haven't tried enough games

infamous? LBP? hell, theres SOMETHING in there for everyone.

da305kratos3129d ago

dont know, just sayin...i'm a gamer, got a 5750 on my PC and a PS3

Double Toasted3129d ago (Edited 3129d ago )

It boils down to taste and preferences. I bought my PS3 to try and sell it for twice the amount at launch(at least thats what I told my girlfriend at the time), lol. But I read up more on Blu-ray and I also thought Resistance was going to be Sony's version of Gears, so I decided to keep it.

Edit:'re the reason we will never see a Folklore sequel<-----joking

deadreckoning6663129d ago (Edited 3129d ago )

EvilBlackCat- Well said. These people forget too quickly that the best selling PS3 and 360 game is a multiplat. Even after playing through GOW3 twice, Bad Company 2 is BY FAR my personal game of the year.

EvilBlackCat3129d ago



Raf1k13129d ago

and some people like exclusive games :)

WMW3129d ago (Edited 3129d ago )

so if all the consoles had the same games what would be the point in having multiple consoles? exclusives matter more then multiplat games because it gives you a reason to buy the console. also most exclusives on the ps3 are around 3 million and up and most are award winning games there aren't many multiplat games that do both name just one multiplat that was as successful as UC2(over 150 awards,over 3.5 million sold, the best looking game on consoles,best controls for the genre it is in and a 96 on metacritics) and then your point will be relevent. just because multiplats sell more doesn't mean they are good.

Raf1k13129d ago (Edited 3129d ago )

When someone says that exclusive games sell system you have to realise he isn't talking about you alone.
Did you notice your name anywhere in his post? No? That's because he means that exclusives sell systems because there are people out there who have actually bought PS3s because of one or more exclusive games that are either released for it or will be released for it.

Relax a little and try to think about what someone's trying to say before you get all hot-headed about it.

edit: I find it interesting that you mention having the opportunity to play all the games you like is a reason for buying your PS3 (which shows you have a 360 too). PS3 exclusive games is what that reason is based on since if it wasn't for the option of buying those exclusives as well as all the other games you can get on 360 you'd only have two reasons for buying a PS3 (Ninja Gaiden Sigma & BluRay).

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Inside_out3129d ago (Edited 3129d ago )

Rob Dyer needs a raise right now...well said...M$ needs to steal this guy...and Jack too...

He's right about the whole Batman was huge...getting Joker exclusive to the PS3 turned some heads..."The Phone started ringing"...It said...where here to do business to the third party developers out there...this guy is a sharp dude...great article....M$, take note...

Double Toasted3129d ago

I'm not a Sony fanatic, but they're a great company and I love listening to them whenever they decide to do an interview...which is seemingly kind of rare. I love hearing their view points of the industry, but like I said its rare to hear them speak like this. They should do more interviews like this instead of letting their fanboys speak for them, lol.

SilverSlug3129d ago

Though they did throw some punches at MS:

"good news is that because of where we are with our install base and because of the growth we're showing particularly worldwide -- not just in one territory -- it behooves publishers to be aggressive and active on our platform."


"We've seen the Natal. We saw that tech. We passed on it."

Not as bad as stuff that MS people have said. Greenburg and Turn 10.

rockleex3128d ago

Sony really DID work with the Natal tech by 3DV back in the PS2 era. It was called the Z Camera back then.

In fact, Ricochet was inspired by Sony's own tech demos they made for the Z Camera on PS2 hardware.

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