Sony Computer Entertainment America's senior vice president of publisher relations, Rob Dyer, is well aware of what he's up against these days. Competition is strong, and the company is in nowhere near the same dominant position it was during the PlayStation 2 days.
"Sony was pretty complacent coming out of PlayStation 2 because it was much more of a gatherer versus a hunter mentality... You know, they could pick and choose," says Dyer, explaining that he's well aware that the situation has changed these days.
With the PSP struggling to remain viable as a platform outside of Japan, and the PlayStation 3 neck-and-neck in hardware sales with the Xbox 360 on a month-to-month basis in the U.S., he has his work cut out for him.
And that's before you even consider the fall launch of the PlayStation Move motion controller and Microsoft's Project Natal.