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How Bulletstorm Guarantees A Day One Purchase

In a time when expensive marketing campaigns that span months on end is trendy way to generate hype, there remain a few rogue companies that actually know how to make a good trailer. It's not hard to do, but for some reason these companies have it in their heads that gamers are like elusive Pokemon that can only be caught with a massive amount of treats. Keeping this analogy intact let me explain why the Bulletstorm trailer is effectively the Master Ball of marketing, and how it has secured (at least from me) the legendary 'Day One' purchase.

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