The industry must work together to address falling software sales by changing the way games are priced and sold. That’s according to Namco Bandai Partners’ vice president and head of sales and marketing Olivier Comte.
Possibilities include selling games at reduced prices, delivering them episodically – and even lobbying format holders to address licensing costs for console and handheld titles.
“I feel all the big video game companies need to join together in a worldwide summit to discuss the future of our industry. I think we have to pull our thoughts together,” he told MCV.
“If you compare [games] to music, music has two ways to make money – sales of disc, which is decreasing, and concert tickets, which are increasing so there’s another source of revenue for the artist.
“Games just have one model, the sale of the product either as a box or a digital download. So we need to think about how we can develop a secondary business model.”