Vision is our most amazing and complex sense, so it’s no surprise that display technology is so amazing and complicated. It’s also no surprise that most consumers don’t have a good understanding of how displays function, or the best way to select them, buy them, use them, and adjust them.
Not only are displays getting more complicated and harder to understand, but the competition between manufacturers has gotten so brutal that marketing gimmicks—ploys that exploit the average consumer’s technical ignorance—are playing an increasing role in driving sales. The goal of this article is to point out and explain some of the most important myths, misconceptions, and misunderstandings about display technology. Much of what you’re going to read is like the classic tale of The Emperor’s New Clothes. What you’ve been told about the latest and greatest thing really isn’t there, or better, or meaningful, or even visible.