Recently, the entertainment world has witnessed the rise in popularity of 3D technology. This phenomenon is demonstrated by blockbuster films such as Avatar and Alice In Wonderland, making 3D viewing an integral part of the experience. Interest outside the box office has also grown. Major television manufacturing companies like Samsung and Sony have begun to incorporate expensive, 3D enabled TVs into their product offerings. This trend has also started to make its mark on the gaming industry. All three platform makers have announced 3D initiatives - Sony and Microsoft with 3D enabled consoles, and Nintendo’s new 3DS handheld. While there is room for 3D content in games, the emphasis many companies are placing on it feels like an opportunistic attempt to push expensive products on consumers, as opposed to creating substantive game content.