MCV speaks to Disney marketing boss Keely Brenner.
Split/Second: Velocity is a major release for Disney.
It is well on-course to be the publisher’s most successful original gaming IP to-date. Not only is it a spectacular looking game, but the early response from the critics have been overwhelmingly positive, with many suggesting the game could be the kick in the tyres the racing genre desperately needed.
“It’s a fantastic game from an incredibly talented studio, and we hope that people will enjoy playing it as much as we do,” says head of marketing for UK and Ireland Keely Brenner