joystiq Mike Schramm writes:
When Art Director Jonathan Jacques-Belletête sat down to design the overarching look of Deus Ex: Human Revolution, he had two big criteria for his designs to meet. First, he wanted to choose "illustration over simulation" -- rather than creating something exactly real, he wanted to make a game that had a definite style. And second, he adhered to the theory that "design distinction creates desire" -- if a game (he used Bioshock and Team Fortress 2 as examples) has a distinct art style, it will already start to stand out in players' imaginations.
And so, from all of the various genres and settings for the third Deus Ex game, Belletête and the team landed on the phrase "Cyber Renaissance" to describe the look they chose. In a pre-E3 presentation this week, Belletête talked about "Cyber Renaissance," and how it defined the art and architecture of Square Enix's Deus Ex title.