MTV Networks Announces Groundbreaking Programming Partnership With Microsoft for E3 Expo 2010

NEW YORK, May 13 /PRNewswire-FirstCall/ -- MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), today announced a broad-ranging, first-of-its-kind programming partnership with Microsoft Corp. for Electronic Entertainment Expo 2010 (E3 Expo 2010), the video game industry's leading trade show. For the first time, only MTV Networks will take viewers inside the spectacular controller-free games and entertainment with "The World Premiere of 'Project Natal' for Xbox 360" experience, a spectacular live performance imagined by Cirque du Soleil, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360 video game and entertainment system.

Read Full Story >>
The story is too old to be commented.
LordMarius2930d ago

Lol, and people said there will be no cameras. MS isn't spending that much money to not allow cameras. This is going to be fun to watch

TOO PAWNED2930d ago (Edited 2930d ago )

I as Sony fan have to say that this is brilliant move, too bad Sony doesnt have such imagination and creativity when it comes to presentation. It all comes to that presentation and how you sell your products during that presentation.

LordMarius2930d ago (Edited 2930d ago )

MS wasnt lying when they said they were going to market the hell out of Natal, they got Nick at Nite as well, so pretty much they have the casual market sealed if the presentation goes well

Edit: Lol at the disagrees, Ok I get it Im not allowed to say anything nice towards MS, Geezz

TOO PAWNED2930d ago

Now sure why i get disagrees for stating the obvious. Too many kids around just out of their mini anger give disagrees, seriously.


Well that's all they can do, have great presentation, if people buy they buy it, if now well at least they know they did all in their power and got fair and square answer from the consumer. No but's or if's.

siyrobbo2930d ago (Edited 2930d ago )

does this mean that there E3 conference will be shown live on MTV? If so thats pretty cool, They better not have any 'BAM' moments though, or they'll never live it down

Also if its being shown on MTV, does this mean they will have to stop every 10 minutes for ad breaks?

Abriael2930d ago

Nope, it'll be on SPIKE TV, that's part of the MTV networks.

da720izcumin2930d ago

I call it already...

MS wins E3 according to moms and pops everywhere...

*aunt horna though, still thinks sony won with its new "toy"

+ Show (4) more repliesLast reply 2930d ago
deadreckoning6662930d ago (Edited 2930d ago )

Smart move by M$. Alotta people watch MTV. M$ has the BEST marketing I've ever seen from a games division.

@Too Pawned- My thoughts exactly. Bubbles+

"MS wasnt lying when they said they were going to market the hell out of Natal, they got Nick at Nite as well, so pretty much they have the casual market sealed if the presentation goes well"

Thats probably ur most intelligent comment since the launch of the new N4G. Keep it that way and maybe ull get ur bubble back.

Neo6042930d ago

I hope they are not shy show other games instead of red balls.

jakethemuss2930d ago

Microsoft just has the most expensive.

Hallmark Moment2930d ago (Edited 2930d ago )

This guy sounds paranoid. He's been trolling Natal articles feverishly.

Looks like Microsoft wants to do this thing big.

I can see why haters supporting the lackluster show and camera would be bothered by this, some how turning a excited industry into something bad. If Sony had something that excited the celebs, consumers, developers and pop culture there wouldn't be any bashing but praising.

deadreckoning6662930d ago (Edited 2930d ago )

"Sony has the best bang for buck marketing.
Microsoft just has the most expensive."

Not saying ur wrong. I'd just like to know where u got ur information from. Do you know someone that works at Sony that tells you how much they spend on advertising and the estimated sales that came from this advertising alone?

EDIT: Pointless disagress are hilarious btw lol. Ud think people would get tired of doing this.

darthv722930d ago

this works out from the marketing point like using the stones hit 'start me up' when windows 95 was announced/released.

Marketing is the golden challace no matter if it is filled with pi$$ or wine.

Megaton2930d ago (Edited 2930d ago )

Well they've gotta make sure the cameras present are under their control. Look what happened last year. Everyone lost their shit over Milo, then one by one as the gaming press got a chance to check it out, they reported it wasn't at all what Microsoft claimed it was, and that it was being mostly controlled by a guy with a laptop behind the TV. Not to mention the whole year since then has only seen exposure via private pseudo-celeb gatherings, full of people who wouldn't know how to technologically judge something if their life depended on it.

This is the turd in the punchbowl for me. This year has been stellar for gaming, but Natal and Move are a blight on what would have otherwise been the perfect year.

HighDefinition2930d ago

If you have a high level product to market. We'll see, what the good ol' xbox 360 can pull off. Should be interesting either way.

StanLee2930d ago

Microsoft seems to be going all out. This is a major media blitz. Cirque du Soleil, MTV. Jesus Christ! When does the dancing monkey show up?

Christopher2930d ago (Edited 2930d ago )

How is this groundbreaking? Viacom and Microsoft have a huge history of working together as it is for cross-promotion and trying to take down Google.

Advertising Partnership (2007):

$500m Ad Deal (2010):

Digital content distribution:

Team Up, Target Google:

XBox Promotion:

It goes on and on since 2007.

niceguywii602930d ago

It's pretty clear why Microsoft has pretty much kept everything under wraps only showing the ball game. Micro is going at this like a new console launch and a new product launch. A secretive plan and a explosive launch tactic. Microsoft is like APPLE when it comes to being secretive with rockstar marketing.

Abriael2930d ago

It sure seems a very much staged experience. Which is plenty in line with the "smoke and mirrors" approach microsoft had with Natal so far. From an hype point of view it's sure a good move, but it seems Microsoft doesn't have much trust in the actual capabilities of the product they're showing.

On the other hand Sony's "hands on" presentation of the movie may be less showy, but for sure shows a lot of confidence in the actual product.

kjordanreyna2930d ago (Edited 2930d ago )

damm =\ double post

+ Show (7) more repliesLast reply 2930d ago
Omega42930d ago

So much for MS being camera shy with Natal. They must be pretty confident with it to broadcast it on live tv.

Although you better be able to watch this live in the UK too.

Abriael2930d ago

Actually that's the whole meaning of being camera shy, and it seems to imply more smoke and mirrors like last year. Not only they don't allow any third party filming, but enclose the presentation in a nice little airtight staged and coreographed package in which they will show only and exactly what they want to show, not allowing the press and users to get any kind of real feel of what the product is like.

It's a show, nothing that will allow people to really understand what Natal is capable of.

kjordanreyna2930d ago

These are still staged events duhhhhhhh

Neo6042930d ago

well maybe that dragon airplane smashing game that was in the Natal trailer.

Yuprules2930d ago

NO CAMERAS allowed in the invite for media. But MTV is ok :)

PandemicPrawn02930d ago

I guess Microsoft must have struck some kind of exclusive agreement with MTV to show this event hence the ban on cameras for all other press.

Even though this event has little to do with gaming, it should still be fun to watch.

This just one more small step to make to game industry appeal more to the casual and mainstream consumer.

alphakennybody2930d ago (Edited 2930d ago )

MTV? LOL two wrong doesn't make a right. S&M

Shaman2930d ago Show