Companies like MTV and IGN set their sights on video games.
MTV Games has until now been a confusing games firm.
It’s not quite a fully-fledged publisher. EA looks after its distribution and sales.
But it’s not ‘just’ a developer. While its biggest games gesture has been to pay almost $200m for US studio Harmonix, MTV Games’ tendrils dig deep into entertainment parent Viacom’s marketing muscle.