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MCV: Fresh blood for big media

Companies like MTV and IGN set their sights on video games.

MTV Games has until now been a confusing games firm.
It’s not quite a fully-fledged publisher. EA looks after its distribution and sales.

But it’s not ‘just’ a developer. While its biggest games gesture has been to pay almost $200m for US studio Harmonix, MTV Games’ tendrils dig deep into entertainment parent Viacom’s marketing muscle.

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