It has been nearly four years since Brain Training exploded onto the European market. Arguably the catalyst for a momentous change of direction in the industry, Nintendo and Dr. Ryuta Kawashima’s Dr. Kawashima's Brain Training: How Old Is Your Brain? and their subsequent More Brain Training from Dr. Kawashima: How Old Is Your Brain? have a lot to answer for in the current casual versus hardcore gamers struggle. Prior to Brain Training the hardcore had little need to worry that their needs and wants would be solely catered for; there were fewer girl gamers and very few educational games available that could hold the attention of children. So, how and why did this all change and how did Brain Training influence the shift in attention experienced by the industry?