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Kotick Teases New Models, Markets For Call of Duty 'Platform'

"There's a soldier in all of us," Activision CEO Bobby Kotick said, referring to the Call of Duty brand as an "entertainment platform" -- and alluding to plans to use Blizzard's specific expertise to push the brand into new markets.

Kotick's comments came as he aimed to stress Activision's strides in the crucial digital arena and in new business models, speaking to investors on the company's first quarter results call.

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gamasutra.com
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chak_2719d ago

he's talking to gamers like he would talk to shareholders, speaking about added value and whatnot.

so they want a MMOCOD eh? with monthly fee I guess.