From the PlanetXbox360.com feature editorial:
"In case you hadn’t heard, Activision is in a bit of spotlight this month. Certain things that may or may not have occurred involving a certain developer (Infinity Ward) or two (Bungie Studios) have understandably kept the publisher in the headlines and will continue to do so for just a bit longer. But this certainly isn’t the company’s first rodeo – they’ve been around for roughly three decades now and I have a distinct feeling that it will be another thirty before we know it. Because they run themselves as any business should and, at times, they’ve run the developers under their corporate umbrella in the same way. I’m not sure if this will eventually catch up to them, but some of their business practices past and present could, hypothetically, damage the game industry. I present here, the top five ways Activision just might do such a thing (corner or destroy the gaming industry)."