2K Games marketers Tom Bass and Matt Gorman explain the challenges of properly marketing a sequel to such a unique IP like BioShock.
in my opinion Bioshock 2 was far superior to the original since i actually followed the story better :) and playing as Big Daddy made all the difference :D
I never got all the hype for bioshock it always played like an average shooter with some tweaks here and there nothing more nothing less. bioshock is not AAA or GOTY material for sure.
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