Analysis: UK Market Slump

Nick Parker examines the true extent of year-on-year UK market drops.

MCV: We expected so much from the first half of 2010 after coming down to earth with a bump last year following the record-breaking sales of 2008.

A string of potential hits postponed from the peak season last year were expected to drive hardware sales and improve year-on-year software sales comparisons.

We’ve all been proved wrong (in Europe at least) and yet, if we take a good look at the market measurement yardsticks we have become familiar with over the years, we should not have been that surprised.

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