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Gaming Roundup: Data Bits On Online And Mobile Gaming

One big gaming portal is launched in India every year, according to industry estimates.

- While casual gaming portals require an initial investment of at least $5 million, massive multiplayer online games (MMOG) need at least $25 million to kick off.

- The online gaming industry makes money from advertising, subscription and organised cyber cafes, and Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) is between 25 percent and 40 percent.

- According to IMRB, advertising, comprising advergames, in-game placements and on-site ads, forms 11 percent of the total revenue at Rs 2.24 crore...

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