Tim Willits wanted to stress one thing when he recently gave an extended demo of Rage: this is the next big thing from id software. Remember, these are the guys that invented the shooter through timeless classics like Doom, Wolfenstein, and Quake. This is the company with a technical lead that dabbles in rocket science in his spare time. Rage isn't a spin-off, an add-on, or a one-off. This is the best, current example of what happens when id goes all-in on a new franchise.
And based on what was shown in that demo, that means that gamers should prepare to be blown away.