E3: GTA IV to "set new standard in interactive entertainment"

Take-Two has demonstrated several of its upcoming titles at an E3 press conference, including the first live public demo of GTA IV.

The brief GTA IV demo consisted mostly of driving around Liberty City, which was described as "similar in scope to GTA: San Andreas, but intense in details, not only horizontally but vertically."

"We think it is going to set a new standard in interactive entertainment," said Take-Two's Strauss Zelnick.

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