PlayTM: Scott Steinberg: Game marketing in 2010 and beyond

PlayTM writes: "Hate online advertisements? Can't stand corny TV commercials? Feel like spitting to get the taste out of your mouth every time someone in the gaming business cheerfully talks up "viral marketing" as if they'd made a reference to Hitler instead of the latest Halo alternate reality game (ARG)? Then rejoice - for video game fans and execs alike, it's a whole new world, and one in which the methods used to promote today's hottest titles are increasingly starting to resemble actual games themselves."

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