OXM UK: Why Does Boxart Change?

OXM UK writes: "If you've ever been exotic enough - or bored enough - to shop for games in different parts of the world, you'll have noticed that the box art, and sometimes even the title, can differ.

Why? Because different cultures and nationalities respond to different things, says Chris Linford, Head of Digital Media at the London College of Communication. He reckons that the most important factor in good cover art is to portray key elements from the story - and how this is achieved depends on whether the designer takes their influences from the publishing or film industries."

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