Gaming franchises these days have become extremely recognizable, as launching a massive ad campaign is commonplace amongst new titles. Assuming the game does well, players naturally then expect for there to be a second, and maybe even a third installment in the series. There's nothing wrong with this sort of consumerism inherently, but at times it can lead to a lot of games that simply aren't recognized. It seems that this is doubly so for any game attempting to enter the thriller, or generally scary, genres of gaming. This is exactly why Alan Wake deserves a chance.