Kotaku: On April 20th, I wrote a post titled "Do Not Trust This Magazine's Review Scores" that showed what seems to be the conflict of interest Japanese magazine Famitsu has. And what a conflict of interest it is.
Famitsu appears in upcoming stealth PSP game Metal Gear Solid: Peace Walker. What's more, former Famitsu Editor-in-Chief Hirokazu Hamamura appears in print ads and on a Konami website, actively promoting the game. In fact, an entire ad campaign was built around a pun on his last name. Hamamura is currently president of Enterbrain, the company that owns and publishes Famitsu.
Unlike normal advertisements, Famitsu and Enterbrain are being used to promote the game.