Microsoft is set to launch a service which will let people download films at home via a games console. It would mean movies could be watched at a much cheaper rate than buying or renting the DVDs or videos from high street stores.
digital distribution ftw !
This friggin' article is over 7 months old. We've already seen this whole thing start to play out. It's definitely not news.
7/12/2007 = 12/7/2007 in Britain
Digital distribution is coming quicker than a lot of people think.
By the time HDDVD and Blu ray are done fighting their format war which could take years. It took DVD over decade to fully overtake VHS. Microsoft will have snuck in the back door and won with downloadable content.
Why would people pay for downloadable digital content when they can jsut as easily get it for free. I dont think it will take over at all ;)
I hear you. I get all my media for 'free'
Some people don't know how to get it for 'free'
But the majority of people still prefer the legal options.
And not having to leave your house, drive to the shop, stand in line then drive home again will appeal to loads of people.
Because not everyone has the ability or wants to go through the effort to illegally download movies to their PC.
Not to mention that also, not everyone wants to sit and watch movies on their PC monitor. The Marketplace service lets you watch movies on your T.V. and in HD quality.
I do believe that digital downloads "can" be the future but they there is a lot that needs to happen first.
Not everyone wants to wait hours for a film to download, the size of a file in 1080p full feature length film is gonna be huge and take up alot of hard disk space.
With many people only having 20gb hdd currently in there machine i yet to see how this is even close to taking off at all
And they're one of the masterminds behind BD+, the second layer of DRM in Blu-ray disks.
Best guess is that, counting every last PS3 sold, there are about 4 million BD players out there. Credible reports have pegged the movie attach rate for BD players at 1:1 so that means that in a bit over a year, BD had sold $100Million worth of movies (average street price of $25).
Well, MS just announced that Video Markeplace had moved $110 million worth of content in 8 months.
That's comparable to BD and probably more than HD-DVD (their attach rate is much higher but the numbers aren't clear) so at a minimum MS is in the ballpark. Addin whatever Sony does next year and Amazon unbox (available via TiVo STBs) and Netflix and its clear there will be a strong market for online delivery of movies. And remember, guys, online delivery is not just via the internet: proprietary networks count too. So add in the Fios and Uverse VOD systems, plus whatever the cablecos and satellite providers do and the number goes way up.
Online distribution is for real and it really has a chance to win.
Well, both media pirates and Xbox Live adopters both have to wait for their media to download.
The HD movies on XBOX LIVE feature much better compression than those found on your common Bittorrent site, and the download times are consistent, and predictable whereas downloading content illegally (for free) can be inconsistent and unreliable since you are dependant on other pcs to upload that data.
If you intend to download an illegal copy of a recent HD movie, prepare to set aside tens of gigs of hard drive space on your pc.
The Xbox Live Marketplace movies run at a clean 720p resolution, and only take up a few gigs of hard disc space.
soon as it starts to download and it has enough to start, the 360 will
every try downloading/watching a movie online? i always thought you had to wait for the whole movie to finish downloading but alas, you dont. took some 2 minutes for an SD movie to pop up and say its ready for viewing and we know 1. it dont take 2 minutes to download a movie on live while my bandwidth was hogged up downloading stuff onto my pc and 2. it takes far longer to drive to the store and back. ps3 will have its own movie download service as well and this is good, so long as any and all movies are shared. i bet youll see sony flicks on 360 since sony profits anyways
win win i guess :0
Isn't this service available to our American counterparts right now? The only problem I forsee with this is the availability of decent broadband in the UK, while it is on the increase, I doubt most people will want to wait overnight to download an HD movie.
BUT, it might succeed al long as the price is right - over here the going rental rate is around £3.50 for two nights rental: if they can keep the price similar, then it might actually have a decent chance.
Also you need to think about the amount of people that have a 360 in europe, while the number is high, I doubt it compares to the amount of people that rent movies from a rental chain.
And then there is the sods like me that generally like to actualy own the movies - I'd much rather buy the blu ray or HD DVD so i can watch in 1080p whenever I wish.
Can the person who disagreed with me please elbourate WHY they disagree - I want to hear opposing opinions, hell you might even change my mind!
As I pointed up above, broadband internet isn't the only way to get video downloads; the cablecos and telcos are moving to a downloadable VOD model to replace the existing VOD tech. So we're not just talking MS vs the world; we're talking MS *and* the world.
Second, even the slowest broadband conections are...adequate...to the job. I have cheapie DSL myself (768Kbps) mostly cause except for a couple movie rentals a month I don't really need more bandwidth. What I do is either start a dl when I head for work or when I go to bed. It only takes a couple hours to finish so its not that big a deal.
Also, consider that HD isn't the whole story. While most online SD content (iTunes, cablecos, etc) is "near-DVD" (read: sub-DVD quality) MS SD downloads are often DVD+ quality because of the VC-1 encoding and the built-in scaler in the 360. And those videos are viewable in minutes, not hours.
Is the throughput ideal? Not by a mile.
Is the price a tad high? Yup, by about a buck.
The flipside is convenience, quality, and access to stuff that isn't always available elsewhere.
Some of the Disney/Miramax/Touchstone stuff that just popped up on Live isn't available on BD-Rom at any price...
To see how good these downloads can be, just download the HD version of the Matrix clips on Live.
They're comparable to the HD-DVD releases and better than a significant portion of the BD movies out there.
Its early in the game.
Things will get better.
But its usable today.
Give it a try.
(I'd recommend The Italian Job or Unforgiven...)
First off, digital distribution will not be here any time soon as a threat to the physical market. Physical > digital.
This threatening actual physical DVD rentals is stupid.
First off, you need an Xbox 360. Very few will have one, do have one, and the number is even lower in Europe and the "rest of the world" where the global service is going than in the USA. Significantly lower.
DVD rentals - anyone can grab it if they have a DVD player - that's most people in this market.
The precedent is huge. This is like saying Home is a threat to Myspace. It'll never be that big, because it has a PS3 entry fee, while Myspace takes a PC which everyone in that market has.
To conclude, Blu-ray has won, so that war is over. Now it fights DVD. Digital distribution could maybe possibly perhaps be the norm in 15-30 years. It requires the mass market to:
-have an extremely fast, cheap internet connection
-have massive storage for movies
-not want discs anymore
It requires movie studios to:
-find appropriate protection for their movies, on the internet. On Xbox Live, DD won't do jack sh** because of the entry fee I mentioned.
Sorry, not gonna happen. I guess this is all that's left after saying HD-DVD was gonna kill Blu-ray last year. Oh how the tables have irreversibly turned.
From those same people we have the misinformed:
"DD will win!"
"They'll both die lol"
"There's room for both"
"Hybrid players will win!"
"Blu-ray hasn't won"
Your kinda one sided..
So I wouldn't talk about others.
If anything it looks like MS is trying to cozy up to Disney maybe for other content beside DD.
If DD has good servers you can get 250-500k DL streams. If your on invite only torrent sites you can already see 150-250k DL's. Please, don't talk about HD DD content if you've never watched a h.264 encoded movie.
i could be wrong though !
anybody know ?
You don't have to wait until it's done. It has a buffer so you can start watching as soon as the download reaches a certain percentage of completion.
Another thing - the DVD rental business on the high street has been in decline for years - the advent of the superstores selling the movies cheap has resulted in many people just buying the movies they fancy seeing, hell in most cases, they are only a few pounds more expensive than renting.
The rental market just isn't as big anymore (well in my opinion anyhoo)
Digital distribution is this year, it's not a pipe dream MS tells it's costumers to keep them happy. They are getting entertainment to us "fast". Most important I dont' have to deal with the pimple face High School kid who's voice has yet to crack and hasn't learned how to use a cash register becasue it doesn't works the same as his computer at home that runs Vista. Ever been in line behind someone that don't bath or wear deodorant? I would rather download my movies, not smell them.
The rental market is huge, particularly with new companies like LoveFilm and even Blockbusters online rental services (which are both far cheaper than going to a retailer).
I think that digital distribution is the future (and both LoveFIlm and Blockbuster also offer download services), and finally we can see why MS are bringing out a 120Gb Hard Drive. I will certainly use the download service, but imo it won't threaten DVD rentals at all, not unless the 360s install base got into the 10s of Millions, and then people need to have a decent broadband connection too. 360s are still considered a "hard core" system, MS would have to make it seem more accessible to the casual buyer for it to really threaten DVD rentals.
@ Nice cuppa, yes you can start watching the movie before the whole thing downloads, I also hope they improve this streaming capability for the new service.
It is only a matter of time before other hardware manufacturers team up with film studios and offer a unit which you can use to download movies to watch on your telly, the 360 is just the beginning of this new tech for the mass market.
Totally agree bud - rep for you.
lol it wont threten the dvd market if it did it already has done so with the PC...
just rememeber guys that the PC was the 1st with the whole DLs ect
and the 360 well dont expect every1 to get a 360 so they canjust DL mivies for it lol
IM not into all this but its nice to have the option, i brought the 360 and ps3 for the games not blue-ray dvds and dvds.
EDIT: tell me what i got a disagree for i cant see what it could be
I don't know if Digital Distribution is coming sooner rather then later( i think it's later due to what "the desperado's" points)...
But you guys seem to be hinting that if it did come that only the 360 has that locked up. Don't know if you guys know this but the ps also has a hard drive. Pretty sure it can handle DD also.
LOL... thanks for disagreeing...LOL
I have a US account and before Microsoft blocked 'fake' accounts I was able to download movies the only con was that it costs for an SD movie the same price to rent BUT you can only keep it for 24hrs from the moment you press PLAY.
Don't think because its via digital distribution its cheaper, dont forget this is MICROSOFT they will charge full price and then some if they can.
How many here who have a 360 downloaded Shivering Isles on the 360? That was in effect the same price if not slightly more than the retail DISC version on PC! And we got no disc, no box and no manual either.
What about Movies on Demand from the cable company. If you have digital cable you can rent a movie with no wait and no going to the video store for about the same price. So add that to the microsoft DD.
Edit: someone disagreed? I have rented a few movies from "on Demand" 2 clicks on the remote and you get a movie that is available for 24 hours. The 3.95 cost is added to your cable bill. Nothing to disagree with it is a fact?
For one movie rental on Xbox 360,You still have to get your arse of the couch go buy marketplace points,waisting $20 for one,having to type in the code then download the rental,which will cost you more then a regular rental by then cause the price of the card.
You buy a card when you happen to be at a store, put the points on your account. After that you can rent a movie when you want to, and with a $20 card you can rent 4 movies(depends SD\HD). What can be more convenient than that?
I'm thrilled this is coming to Europe, and I'm gonna use it alot, especially cause I have a hd-tv, but no bluray or hd-dvd player, and hd-dvds and bluray discs are very expensive to buy and you can't rent them (yet) in Holland.
So it's a great and cheap way to watch hd-movies instead of sd-movies that look like crap on my 50" plasma.
Sometimes Game stores are out of marketplace cards,then you have to call everygamestop or eb to see which one has them,by that time the regular joe has done watched a whole movie by then.The more popular this gets the more people will be out getting micro points,and they will be sold out,so Microsoft needs to do something about that,And the should let us gamers do what we want with are points,like wage them online in a harmless game bet,or competition.
You can buy marketplace points (and wii points) from the comfort of your own home...
ok for the people that say why wait for a video download, I hope you know when you download a video you can play it when its being download
Oh wait so does this mean that now we can start calling the 360 a MOVIE PLAYER too?....Stupid XBOTS.......HAHHAHAHHHAHAHHAHH A
While it sounds good, it will take some time to reach maturity. If you only have DSL and download a HD movie, how long will that take. Even watching some previews can take a while. There are still a lot of people who have 1 Meg of less connection to the Internet. If anything is threatening Blockbusters right now, it is the $1 rental machines appearing everywhere like McDonald's and even the local grocery stores. Even the mail order companies like Netflix and GamesNFlix have some good offers compared to Blockbusters. Once higher speeds on the Internet are readily available every where, it will become more of a reality.
Digital distribution means digital Distribution!,not go out and buy a micro card and then go home and watch your movie,( I'm thrilled this is coming to Europe)that comment say's it all,good day to you Sir!lol.
i did not think you could buy a card from your 360,if you know how let me know,and by that i mean buy the card and get the code right away,no shipping.obviously using credit card,but can you get the code?
but I see Nobody notice the deal with Disney and Microsoft, as it might been a sleeper deal, only because MS is ready to forge ahead with Digital distribution. Slowly they are building their IPtv Network, which, I think people will enjoy and will take some business away from Netflix, BB and other stores. MS is about making money through content and advertisements which will soon be all over Video Games.
Isn't Disney a hard-core BD supporter? but they wanna cash in on DLC, don't they. That's all it takes and others will follow when they see success of such service. Imagine ,I think MS might start getting their support early from Movie studios for DLC, just as Sony did for BD support.
If you wanna make more money, you will support disk mediums and as well make deals with the devil, as some like to say..hehe
EDIT: Really - who disagreed? rebuttal is a lost art on here..
is the role cable and broadband will play. VOD is a HUGE product for cable companies. As DOCSIS progresses (DOCSIS 3.0 w/ wideband) DD and VOD will continue to erode business from video rental companies and hardware sales. VOD is a very similar product to DD. The only difference being that one is streamed, while the other is downloaded. DOCSIS 3.0 w/ wideband will allow for much greater bandwidth to the end user. More bandwidth = more downloads. I really think IPTV and cable is the future. DD, switched digital video and other OnDemand services will be the focal point of entertainment sooner that people realize.
Digital Distribution will be a major factor in the future, even in the near future. A similar feature will be included in the Home PS3 Theatre when it launches, so it's pretty versatile throughout. It has been around for awhile, and alot of companies are offering direct download through TiVo. It's the same discussion there was when people could record movies on VHS; the cinema industry was horrified that their days were over. Same thing when the television was invented.
I guess what I'm getting at is that just because a new feature is invented it doesn't have to completely trash any other alternative. Blu-Ray and HD-DVD can be used for many other things than just movies, like massive storage on par with harddrives, uncompressed audio and so forth. They won't die just yet.
"Films on Xbox 360 threaten DVD rentals";HAHAHAHAHAHAHAHA HAHA!!!!!!!!With only ten mil broken 360 sold(worldwide),MUHAHAHAHAHAHA HAHAHAHA!!!!!!!!!!
Sucks that you don't have a HD format player build-in you "Ring of Death" device doesn't. You all have to buy a add-on (your add-on is losing to Blu-ray by the way), that doesn't even play games....HAHAHAHA
You guys crack me up. Well don't download too much, your 360 may crap on you in the proces.
I dont rent or purchase dvd's, hd dvd, or blu-ray. I download all of the movies I watch on my 360. It is quick simple and it never runs out of movies. You can even begin the movie before you are finished downloading.
It's true that digital distribution can be done with your local cable TV service provider.... but here is the problem... content...
I purchased movie on demand before... and I love it... the problem is that they usually drop content to add another... they don't have a way to manage large amount of content.. search... etc... so the usually carry only newer movies or movies that some guy desides people should see...
XBox live marketplace is content that stays... and it will continue to grow... eventually it will probably have most of the movies if not all the movies from different studios... (well not Sony studios).... they are also not limited to disk availability as your local blockbuster store.... also.. companies like block buster that send you the movie by mail while you can rent a few at a time can't compete with digital distribution since... cause it usually takes 2-3 days for you to get the movies....
NetFlix which I am currently subscribe allows me to watch movies on my PC via download... but the problem is... not all the movies.. only a few are available... and the xbox 360 is already plug to the TV.
So while those indivisuals and companies are making fun of microsoft and the xbox 360 about digital distribution and concentrating on blu-ray and HD DVD... microsoft is stablishing a digital distribution service which is growing in terms of content daily....
One of these days they will wake up and it will be kind of hard to catch up... similar to what happened with xbox live.
Once microsoft start a similar subcription plan of watch all you can for a flat fee... as they doing with the zune... and trust me it will... you will see how digital distribution will explode.... it's obvious that microsoft do not one to bring their service down.. which is why they are expanding it very slow.. (not even available in other regions yet).... but one it is... it will be hard to stop.
That Microsoft and Netflix are trying to work something out along with AT&T IPTV. If this happpens...not only will the 360 be a console but also a top of the line movie station...which in terms it is now...it already has thousand of movie,series and etc for selection
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