Video game culture is a form of new media that has been influenced by, of course, video games. As computer and video games have increased exponentially in popularity over time, they have caused a significant influence upon society and the media. This form of entertainment has spawned many memes and fads. For example, the phrase from Valve's Portal, "The cake is a lie." Today, one can see the impact of computer and video games in politics, television, popular music, and even Hollywood.