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Community Question: What Is Video Game PR?

Ex: "From a busy office on Olympic Boulevard in Los Angeles CA, an account executive at Bender/Helper Impact composes a press release and uploads it to services like GamesPress and PR.com while simultaneously sending the information to a growing list of industry contacts, journalists, and freelance writers.

Literally within minutes, hundreds of professional and amateur gaming sites spanning the globe have published the news and set off to vigorously promote it.

That's quite a display of power. Yet to most gamers, the world of video games PR is an invisible one."

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examiner.com
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