Top
50°

E3: EA sees casual market as biggest opportunity in gaming

Kathy Vrabeck, president of EA's Casual Entertainment brand, told E3 journalists that the company sees the casual market as the biggest opportunity in gaming.

Not satisfied with the 150 million gamers, EA is seeking to reach 2 billion consumers who they believe are out there, "ready to game."

Read Full Story >>
gamesindustry.biz
The story is too old to be commented.