Koku writes: "I think that most people who enjoy entertainment know what it means to have a dime-a-dozen action advertisement. Assorted hero or heroine faces down seemingly impossible amounts of cannon fodder whilst epic music plays in the background. It's a type of advertisement that we've all seen, and we're all sick of. What's worse about this sort of advertisement is that it does nothing to help the consumer remember the product unless it's a big name. Let's face it. Master Chief and the Arbiter could be in a commercial with them flipping hamburgers at Hardee's and singing "Jingle Bells" and it the series would still sell millions."