Ah, The Daily Mail. Not content with creating what is effectively an anti-Liberal Democrat sub-site ('PANIC STATIONS! WE MUSTN'T LET THEM WIN!'), the UK's second most popular newspaper (sigh) has labelled the creators of EA's FIFA World Cup 2010 "geeks".
The great irony? In making the comment, its chief football writer, Matt Lawson, was trying to pay an off-hand compliment to the title's accuracy.
"Even the computer geeks who are developing the latest edition of the official FIFA World Cup 2010 video game do not appear to be giving England much of a chance in South Africa this summer", he wrote in today's paper.