The heads of three mid-tier publishers – Square Enix, Atari and Codemasters – all stress the importance of online delivery in this issue of MCV. It's just coincidence that Cousens, Rogers and Burns happen to talk about the same topic in three separate pieces. And that David Reeves talked at length about it last week. But there's a trend to pick out here.
In fact these middle-tier teams could be the dark horses in the online race. They own powerful IPs, but are small enough to be agile in one of the fastest moving fields. Online businesses demand quick wits and good customer service.